9:00 am - 9:45 am | Blue | Lecture

10:00 am - 10:30 am | Purple | Breaktalk

The Protegrity data protection platform provides the most comprehensive range of protection solutions, no matter where your data is stored, transferred, or used – including on-premise, in the cloud, or anywhere in between. No data protection platform has a lower impact on performance or offers as many protection methods as Protegrity. From dynamic data masking to format-preserving encryption, to vaultless tokenization or a combination of any of these, Protegrity is the global leader in data-centric security.

10:00 am - 10:30 am | Green | Breaktalk

'This break talk looks at the development and implementation of ML-driven CRM use cases. We'll show you how, even if you have no data science knowledge, you can develop CRM use cases and take them to the next level using predictive models. Not only will you discover a framework for the structured development of CRM use cases but you will also learn how you can easily and intelligently integrate machine learning models into these use cases.

10:00 am - 10:30 am | Lemon | Breaktalk

As Intel®, our focus is to help customers protect data and application code in real time, get optimized performance and TCO based on the consumption of Intel’s leading technology. We provide a balanced architecture, optimized for many workload types and performance levels. All with the consistent, open, Intel architecture you know and trust, that delivers built-in AI acceleration and advanced security capabilities. In order to achieve best optimization for you and your customers we have several supporting programs that we would like to introduce you to. We are looking forward to meet you on July 7th at the World of Data.

10:45 am - 11:15 am | Blue | Lecture

With Pharos, ProSiebenSat.1 has created a modern data platform to meet the requirements of data scientists as well as business analysts. Pharos supports the entire process involving data products – from development to operation and utilization. The platform's core is a Spark-based application which fully automates management of DWHs based on the Data Vault 2.0 methodology, exclusively using metadata for this purpose. In this presentation, Alexander Hecht and Dominik Ratzinger will use a practical example to demonstrate how Pharos works.

10:45 am - 11:15 am | Purple | Lecture

How can we think digitally about the process of analyzing hay? The various points of contact between the supplier, the end customer, the laboratory, and the transportation of the sample represent many connections that must be carefully planned. In the end, the customer should have a perfect experience and get the fastest possible result.  The processes should also be automated as far as possible to minimize the manual work required to process the data and transfer/store the data.

10:45 am - 11:15 am | Pink | Lecture

Swiss Post recruited an AI strategist for its IT department in January 2022. For decades, its processes have been continually optimized for cost efficiency and speed. The pandemic, the need to maintain basic services, increased competition, and the exponential complexity of networked processes all pose new challenges for the postal service. This is why it has set some ambitious targets with its "Post von Morgen" (Post Office of Tomorrow) strategy. What does its AI roadmap implementation look like and what use cases are being worked on?

10:45 am - 11:15 am | Lemon | Lecture

Quantum computing offers potential for value creation across many industries. Through its newly founded Anaqor brand, StoneOne is steering the PlanQK research project launched in 2020 for evaluating more than 30 cases involving a use of quantum computing in a wide variety of industries. This is based on a newly developed platform allowing easy integration of quantum implementations into business processes. His presentation includes a basic introduction to quantum computing, an overview of possible use cases, as well as findings from research activities.

10:45 am - 11:15 am | Green | Lecture

In his presentation, Marco Geuer takes the audience on a journey transforming FIEGE into a company with data-driven insights. He shows what FIEGE understands by data-driven insights, and why it was necessary to initiate a transformation away from waterfall-oriented data projects towards agile development of scalable data products. Marco Geuer reveals the challenges, learnings and successes, and why the "people first" guiding principle is important to observe.

11:00 am - 1:00 pm | Ludwig | Workshop

Distributed environments, complexity, and a multiplicity of data sources are some of the known challenges facing anyone wishing to gain insights into a company's entire data estate. It is nevertheless important to carry out the advanced analyses that can deliver added business value and competitive benefits. The Microsoft Intelligent Data Platform combines operational databases, a data warehouse & big data with powerful visualizations and self-service business intelligence technologies. The presentation will begin with a strategic and technological overview, which will be followed by a practical demonstration showing the benefits of the platform.

11:00 am - 1:00 pm | Therese | Workshop

This activity is suitable for data warehouse developers, BI managers, and data architects who want to take the fastest, safest, most secure path to creating, managing and adapting data warehouses, data marts, data vaults, and data lakes. Attendees will enjoy a fast-paced, interactive workshop using WhereScape's automated code generator and best-practice templates to build a fully functional and documented data warehouse. You will be supplied with your own instance of WhereScape and a target database via a virtual machine and then guided through real-world development scenarios as if you were part of a professional data engineering team.  This is an excellent opportunity to learn about the latest data automation approaches and how they can help you streamline your data architecture. By the end of this session, you will have built a data warehouse and will understand the wider value of this approach to data vaults, data marts, and data lakes. You will also have learned the secrets to accelerating data projects (and delivering in hours, not weeks or months), eliminating technology lock-in, and future-proofing your data architecture.

11:20 am - 11:50 am | Blue | Lecture

Analytical risk and contact optimization in the telecommunications sector benefit significantly from current developments and trends in machine learning and artificial intelligence. In both these areas of application, the essential objective is to make decisions optimized individually for customers. The presentation describes how Telefónica analytically optimizes application scoring as part of contract conclusion, campaigns for mobile terminal devices and service experiences of customers.

11:20 am - 11:50 am | Purple | Lecture

BARC organizes an exchange of experience between data & analytics executives in the BARC circle of data & analytics in German-speaking countries. This presentation deals with the hottest topics of discussion among participants in recent months, and complements this with results of BARC's research. The discussed developments should be at the focus of those responsible in order to keep finding new ways to increase the value contributed by data & analytics, and adapt to rapidly changing ambient conditions. Current trends here very often involve organizational and professional issues as well as technological innovations such as these: Data mesh - just hot air? Data-lake house - a lazy compromise? Operationalization of analytics - a hopeless wish? There are many questions but also many answers from the BARC circle and BARC's analysts' point of view. Also: Anyone interested in non-binding participation and familiarization in the BARC circle in the coming months is cordially invited – just send an e-mail or message via LinkedIn.

11:20 am - 11:50 am | Pink | Lecture

Successful application of AI requires more than the training of a model. While this is known by most who deal with AI, companies still struggle to successfully apply AI at scale. The appliedAI strategy house and maturity model provide a framework for organizations that deal with AI.

11:20 am - 11:50 am | Lemon | Lecture

Modern DWH systems should be able to integrate, process and deliver data quickly and flexibly. This objective poses a challenge especially to small data teams which cannot avail of a large DevOps infrastructure. The Zeit publisher's data intelligence team has established template-based deployment for this purpose: Standardized docker containers instances running in Azure DevOps with the help of pipelines and git-repositories enable a wide variety of Python projects to be deployed quickly.

11:20 am - 11:50 am | Green | Lecture

The pressing issue of energy transition through expansion of renewable energy sources requires investments at many decentralized locations. How can these investments be made in the right places? Which buildings are appropriate for solar plants? Which fossil fuel heaters should be replaced? And how profitable is that? Where are charging stations needed to realize a transition to electromobility? In order to address customers specifically about their buildings and present them with an individual and comprehensive picture of their options in terms of energy sources, we at BKW also rely on geo-data.

12:15 pm - 12:45 pm | Purple | Breaktalk

If BI projects are to be successful, they must allow users to benefit from new data sources and insights as quickly as possible, and not weeks or even months into the future.
In this talk we will show you:

• Why and how you and your team should aim early and often to create value for users as quickly as possible.
• How you can use Snowflake with Datavault Builder to create a continuous pipeline of relevant data products for your business users and deliver them to these users with the best time-to-market according to BARC's Data Management Survey 2022.
• How you can deploy this pipeline in the cloud and deliver it continuously via CI/CD.

Learn:

• How modern data warehouse automation allows you to consistently deliver projects in agile sprints, creating business value quickly while at the same time reducing project risks.
• How modern technologies such as Snowflake's zero copy cloning, and modern approaches such as GIT, CI/CD and automated testing make it possible for you to simultaneously boost development speed and quality.

12:15 pm - 12:45 pm | Pink | Breaktalk

If we’ve learned nothing else the past two years, we’ve learned that business is unpredictable, and insights are vital.  Organizations’ data requirements are becoming more and more complex.  There are multiple factors driving these changes:  

• Internal and external demands for greater insight in shorter windows 
• The need to connect group-level reporting with operational reporting 
• Unprecedented global events 
• A shift to remote work  

With the help of solutions tailored to fulfill complex requirements, you can harness data to the fullest and accelerate business decisions. Join us for our session, Optimizing Your Organizations Evolving Data Requirements, where you’ll learn:  

• How recent factors like remote work environments and changes in statutory requirements drive critical business shifts  
• Solutions to help you navigate the growing complexity of data within your business 
• Ways to bring organizational and group-level requirements together to meet the needs of your business  

12:15 pm - 12:45 pm | Green | Breaktalk

With third-party cookies crumbling and new data privacy laws in effect, marketers are facing new hurdles when it comes to recognizing their customers and tailoring experiences to deliver the highest value. So what is the new method for obtaining these insights and delighting your customers? In his Breaktalk Ulisse will be sharing how a Customer Data Platform helps brands identify customers and deliver personalized experiences while still complying with data privacy laws. She’ll also share  the impact of third-party cookie loss and how to prepare, the difference between deterministic and probabilistic matching and expert tips for switching to a first-party data strategy.

1:00 pm - 1:30 pm | Pink | Breaktalk

As the availability of third-party data continues to decline, marketers need alternatives for their personalized marketing. Apteco shows how even small amounts of first-party data can provide new insights upon which to base an effective personalization strategy. In this talk, you’ll learn how to uncover the hidden value of your customer and transactional data, and how – in just 3 steps – to convert...
... data into insights
... insights into campaigns
... and campaigns into marketing results.
You'll also learn how to create automated and personalized marketing messages for your customers based on insights from your first-party data.

1:00 pm - 1:30 pm | Lemon | Breaktalk

Save your team months of headache with the only tool that offers built-in integration templates to automate your multi-source data integration, Data Vault modeling, and ETL/DDL code generation.

1:00 pm - 1:30 pm | Green | Breaktalk

For many companies, moving to the cloud is an essential part of their data strategy. In many cases, however, switching from an old data warehouse solution to the cloud is neither practical nor sensible: legal constraints and the sensitivity of the data often make it difficult to store all of your data assets in the cloud. Also, the tenancy model is a critical factor affecting the choice of cloud data platform; should it be a self-service platform (self-tenant) or a fully managed service (SaaS)? Should the platform be based on components that are available to all cloud providers or should it use cloud-specific services? 

1:40 pm - 2:10 pm | Blue | Lecture

70% of all data-science initiatives never make it beyond POC. At Metro Digital, we have managed to implement several use cases of production for 23 countries – with fully automated pipelines and APIs. This presentation shows the organizational and technical structure of the data-science department as well as the associated lessons learnt.

1:40 pm - 2:10 pm | Purple | Lecture

In the course of digitalization and optimization of Diehl Metering's production sites worldwide, the demand for data from production-related systems, machines and sensors is increasing. In order to make this data centrally available to the widest possible user group for a diversity of use cases, a manufacturing data platform based on AZURE was implemented. As a link between local and global solutions and to enable an end-to-end view of the production process, the platform is a central component of the IIoT manufacturing landscape at Diehl Metering.

1:40 pm - 2:10 pm | Pink | Lecture

Global trends like digitalization, the growing online business, electrification, and the dynamic and constantly changing environment are putting the automotive industry under great pressure. As one of the world's leading premium automobile brands, Volvo is therefore giving serious thought to its regional presence, because it wants to be able to offer the kind of service customers will require in the future – and in the right locations. To achieve this, the strategy is to build on the brand's established and successful bricks-and-mortar business while at the same time systematically exploiting the new opportunities offered by the online sector. In this presentation, Daniel Weber gives an insight into how Volvo Car Switzerland is mastering the transformation into this difficult-to-predict future and how geodata and location intelligence can be used to further strengthen the agent network. 

1:40 pm - 2:10 pm | Lemon | Lecture

How is Galeria reinventing its data & analytics processes? Analytical engineering from S4, HVR, dbt, Snowflake and Dataiku. Lessons learned from a transformation. 

1:40 pm - 2:10 pm | Green | Lecture

Since 2016, KfW has built up a group-wide business glossary through the introduction of data governance and D-QUANTUM. In recent years, many measures have been implemented to establish modern data management, in particular, a central technical data requirement process - or data shopping - as well as integration of data-quality management. Automated combination of decentral measurements in a central DQ database and mapping of DQ results to metadata, in particular data flow, allows uniform and transparent evaluation of data quality. Dr. Alexander Natter will provide an insight into procedures and successes, as well as an outlook of future steps.

2:00 pm - 4:00 pm | Ludwig | Workshop

What makes SAP and Pyramid such a good fit?
For decades, SAP users have struggled to analyze the data in their SAP systems, such as BW and HANA. Does it really have to be so complicated – and so expensive? Should you really have to move your data and replicate business logic to perform analytical queries and report data? Also, do projects really need to be so time-consuming?
In short, how can you provide (and support) all users with self-service analytics for their SAP data? 
With the aid of product demos, this 2-hour workshop will explore the following topics: 

• Why SAP and Pyramid Analytics are a perfect fit
• What are the benefits of directly querying data in SAP BW and SAP HANA? 
• How can you combine and display SAP data with data from other sources? 
• Why Pyramid Analytics is the most cost-effective analytics platform for SAP systems – for all data, all users, and all analytics requirements

2:00 pm - 4:00 pm | Therese | Workshop

In this session, you'll learn about Snowflake and experience live the benefits on offer when you start using the platform. It’s the perfect introduction for all database and data warehouse administrators and anyone who works with data. Learn how to efficiently store, modify and evaluate your data and how to monetize it through data sharing.

2:15 pm - 2:45 pm | Blue | Lecture

Donors, partners and supporters always have insight into UNICEF's work worldwide. Transparent action is a top priority at UNICEF Germany. We developed the concept of a supporter data hub jointly with b.telligent in order to better manage our data in our IT architecture.

2:15 pm - 2:45 pm | Purple | Lecture

Since 2014, BSH Hausgeräte GmbH has been offering IoT home appliances under its Home Connect brand that offer digital features and services in addition to the functions you normally expect from appliances. BSH is now working on AI functions for its home appliances in order to expand and enhance its digital offering. The speakers will provide a behind-the-scenes look at the applications and the specific implementation approaches considered for the company's networked refrigerator.

2:15 pm - 2:45 pm | Pink | Lecture

I have honestly never been a big fan of unwieldy data governance systems and have completed their procedures as pragmatically as possible in the past. Until we finally realized that we couldn't go on like this and needed to make some drastic changes. In my talk, I will explain our history as well as our current situation and look ahead to what awaits us as we continue our journey towards becoming a fully data-driven company.

2:15 pm - 2:45 pm | Lemon | Lecture

Digital and agile transformation are both sides of the same coin: The complexity of data-driven business models requires strategic realignment of organization and development. Critical to success are maximum autonomy of decision-makers and systematic reduction of risk from utilized data. Self-service and data quality require a paradigm shift in the development of data products. This presentation describes and discusses distributed as well as centralized approaches, pragmatically placing them in the context of traditional organizations.

2:15 pm - 2:45 pm | Green | Lecture

The Social Chain AG is building "LINKS" a data platform based on the Google Cloud Platform. LINKS enables unique synergies between the company's brands and provides flexibility for the Social Chains' inorganic growth strategy. It enables Stakeholders, with a powerful Looker self-service mart, to take advantage of the company's data. But building such an impactful data platform takes time. Business, however, never sleeps. So how can stakeholder requests be handled during construction and be made to generate value early in the project? By using design thinking and prototyping. Furthermore, GCP services and the LINKS tech stack, including dbt, allow for a smooth integration of prototypes.

2:50 pm - 3:20 pm | Pink | Breaktalk

During this event Oliver and Sönke will have a conversation about open source software and the benefits that it offers, as well as compromises that it might require its users to make. Topics like vendor lock-in, multi-cloud strategies, the recent shift towards viral licensing and recruiting open source developers are all on the agenda. With that said though, participation from the audience is highly encouraged and may shape the conversation into one or the other direction, so the final agenda will only be decided at the end of these 30 minutes.

2:50 pm - 3:20 pm | Green | Breaktalk

When creating personalized customer experiences, obtaining usable data is the marketer's biggest headache. Website visits and email opens on their own are no longer enough to create an effective and meaningful customer dialog; it requires a more complex interplay of different data sources and real-time streams. But with the right tools – made for marketers – data-driven omnichannel marketing ceases to be a headache. Bastian Hagmaier from Emarsys explains how marketers can easily exploit various data sources and events and use historical and real-time data to activate personalized customer experiences in an omnichannel world.   Learn how to keep your communications relevant, even in complex scenarios, by combining channels, historical purchase data and real-time events within a modern customer engagement platform.   And let's take a look at the future of privacy-first marketing together.

2:50 pm - 3:20 pm | Lemon | Breaktalk

SAP ist aus vielen Unternehmen, egal ob Mittelstand oder Konzern, kaum noch wegzudenken. Mindestens genauso wichtig ist jedoch die Notwendigkeit, Daten aus einem SAP-System auszulesen und für Analytics in der Cloud weiterzuverarbeiten, um bessere Geschäftsentscheidungen zu treffen. In diesem Vortrag wird dargestellt, wie die Datenbeschaffung aus SAP in die Cloud gestaltet werden kann. Eine Live-Demo rundet den Vortrag mit einem praktischen Beispiel ab.

3:30 pm - 4:00 pm | Blue | Lecture

Mountains full of Excel printouts, folders full of slides and the panic search for the right number. What is still part of the daily routine in many (finance) departments doesn't really have to be anymore. Digital tools create transparency, save time and promote productivity - because employees can concentrate on the essentials instead of "number crunching" until late in the evening. What is important, why many companies still shy away and how AI can help with budget planning - these are the topics of this presentation.

3:30 pm - 4:00 pm | Purple | Lecture

6 years back, BMW set on an endeavour to revolutionize their CRM campaigning in order to interact with customers in a more personalized and consistent manner at the right moments in their journeys. As a key enabler, a new IT platform had to be established, that today is rolled out in over 20 countries, able to target 85 % and more of BMW Groups worldwide customers with relevant communications in an appropriate frequency, driving their engagement and loyalty. Thereby, the markets are enabled to leverage the full potential of the sales funnel and customer lifecycle by providing best-in-class customer interaction capabilities and advanced analytics on the base of a comprehensive data view of prospects and customers. From increasing awarenes and desire over lead nurturing, up- and crosselling of products and services to prevention and retention, all customer lifecycle phases are in focus. In this is session, you will be guided through a concrete multistep campaign optimized by analytical models deepdiving on the platform´s best of breed components and cloud based technologies.

3:30 pm - 4:00 pm | Pink | Lecture

An overview of the energy industry, from cloud-based data and analytics platforms to agile DevOps teams through to ML use cases. 

3:30 pm - 4:00 pm | Green | Lecture

DKV is on its way to becoming one of Europe's leading mobility service providers. For this company rich in tradition, digital products and services are at the focus of advancements in the business model. As an integral part of corporate strategy, DKV in 2020 formulated a data strategy based on use cases and operationalized since the beginning of 2021 with three focal points: Establishment of a data-intelligence & analytics department, introduction of a cloud-based analytical platform, and implementation of a data governance program. The presentation begins with a brief description of data strategy and then focuses on implementation of the data-governance program. Data strategy here always concentrates on measurable business value through implementation of use cases. The data-governance program plays an increasingly important role here. The presentation concludes with a treatment of key success factors and challenges faced in future by the data-governance program. Shared - and also gladly discussed - in addition to the main success factors are experiences and learnings in this case study.

3:30 pm - 4:00 pm | Lemon | Lecture

Data governance is a central element of any digitalization strategy – but how do you take your PowerPoint presentation to the next level and sell the concept to your organization? Especially when the company doesn't even collect online cookies from the users of its website – but bakes and sells them instead. 

4:05 pm - 4:35 pm | Blue | Lecture

Two years ago, the SIGNA Group decided to set up a highly specialized business unit for its growing retail investment portfolio of department store, sports and lifestyle retail brands such as GALERIA, SportScheck, KaDeWe Group, Selfridges and SIGNA Sports United. The aim was to spearhead the data-driven, digital transformation of the retail portfolio by employing a deliberately "greenfield" approach based on fully agile organizational principles. This presentation covers the fascinating story of the LAYA Group, which in just two years managed a strategic change process, quickly assumed a great deal of responsibility, and set new standards within the SIGNA Retail network in matters related to data technology, advanced analytics, loyalty, retail media and multi-retailer data alliance, while at the same time overcoming many challenges and strong resistance. What started as a vague idea two years ago has now passed its proof-of-concept phase and is set to become the most important value creation initiative for SIGNA's retail business over the next 5 years.

4:05 pm - 4:35 pm | Purple | Lecture

In recent years, marketing automation has established itself as an essential tool for B2C communication. However, many companies are not sure how to make the transition from existent processes to marketing automation. Are your data distributed in silos? Are you still unsure whether you need a CDP, CMP or a data lake? Do you possess creative content for communication whereas your processes are still manual?  Using the example of Europa-Park GmbH & Co Mack KG, you will learn what the top 4 challenges are in such a project, and how they can be mastered.

4:05 pm - 4:35 pm | Pink | Lecture

Andreas Hübner is a data scientist: he feels fulfilled when he talks about data science and ML Ops or develops and implements use cases.  His company is very keen to 'do AI'. But he is a realist. During the 2010s, he saw more pilots in the labs than 'Lufthansa has flying its planes' and learned what fundamentals must be in place before data science can be ‘done’ effectively. The Innovator's Dilemma can explain many of the challenges encountered when introducing these fundamentals into companies that are still growing to maturity.  This presentation reveals the techniques IFCO has developed to deal with these challenges.

4:05 pm - 4:35 pm | Green | Lecture

Moving to a cloud-based data analytics platform involves a host of unexpected challenges. Quite apart from the obvious technological challenges, these include organizational challenges that can significantly influence the long-term success of the changes.  This presentation offers an insight into a possible technological solution based on the Microsoft cloud platform and looks at the real-world organizational challenges to organization and cloud & data governance. It is therefore aimed at others who would also like to follow this path.

5:00 pm - 6:00 pm | Blue | Lecture

Ein inspirierender und motivierender Vortrag zu mehr Mut und der Bereitschaft zur Veränderung. Wir leben in einer Zeit großen Wandels. Insbesondere die Auswirkungen der Digitalisierung sind noch gar nicht abzusehen. Sie verändert nicht nur Industrien, sondern sie dringt in Städte, in unseren Alltag, sogar in Menschen vor. So viele neue Möglichkeiten dieses neue Zeitalter bietet, so groß ist jedoch auch die Sorge vieler Menschen und Unternehmen, dass man diesen rasenden Zug verpasst. Doch nachhaltiger Erfolg geht nicht ohne Veränderungen. Und Veränderung ist zuerst immer eine Frage der Einstellung: Mut sich auf etwas Neues einzulassen, Routinen und Gewohnheiten zu ändern und Mut durchzuhalten. Das gilt sowohl für Organisationen wie für jeden Einzelnen.