A look back at 2018
Program overview
Morning Keynote Dr. Stefan Cronjaeger, Microsoft: Real-world AI: Artificial intelligence at a distance from media hype - use cases, trends and comparisons from practice? |
loT & Cloud | Customer lntelligence & Realtime lnteraction | Data Science & Data Visualization | Big Data |
---|---|---|---|
Karsten Maduch, BSH Hausgeräte | Dr. Jan Wind, dataqube (Klingel Gruppe) Dynamic Vouchering - wie Klingel with real-time personalization increases sales | Alexander Schubert, ProSiebenSat.1 Digital Realtime Analytics - is it even worth the effort? | Wolfgang Nitsche, Schott High Performance Reporting crystal clear. Live Demo: group reorting at Schott AG |
Marc Lenz, car2go Deutschland Added value from microservices - Streaming data for analysis and product development | Verena Hoffmann, Alexej Antropov, limango Cross-Channel CRM @ limango | Maisie Mahoney, Merck Ensemble Learning: Merck's process for breaking down silos and building community in data science | Michael Kämpf, Die Mobiliar Schweiz Better is the enemy of good |
Marko Ochs, Messe Frankfurt Venue Digital frequency measurements at trade fairs - how cleaning resources in sanitary facilities can be optimized by tracking solutions | Anshul Kudal, Smart Notifications Smart Notifications - The only Notification Platform which uses Machine Learning to predict the best Moment to engage users | Roman Egli, Swisscom (Schweiz) Swisscom IPTV Analytics - a data-driven success story | Dr. Daniel Bast, Adidas From monolithic Hadoop cluster to scalable on-demand systems |
Dr. Gernot Schreib, Audi | Ulf Mennssen, Kristiane Burg, NetCologne Efficient use of marketing automation: existing customer marketing 2.0. at NetCologne | Fabian Kaske, Dr. Kaske 360° E-Commerce Monitoring: Next Level Insights with BI | Peter Philipp, amedes Development of a BI ecosystem and use of its potential for the operationalisation of genome analyses |
Thorsten Kühlmeyer, Telefónica Germany | Filippo Scanzano, CTS EVENTIM Data-based products and services fr B2B customers in liver entertainment | Andreas Ketschmer, PAYBACK Search- & Al-Driven Analytics - PAYBACK takes the path to a data-driven organisation with ThoughtSpot | Dr. Frank Alexander Natter, KfW Bankengruppe Implementation of a Shopping for Data approach by combining data requirements management with a company-wide business glossary |
Afternoon Keynote Sascha Lobo: About machines and people. The radical nature of digitization – how an abundance of sensors, platforms and artificial intelligence are changing the world |
Workshops
Florian von Bracht, Apteco Dr. Wolfgang Leußer, b.telligent Marketing Automation: Architecture, large data sets and marketing use cases - experience them live | Christian Herzog, QLIK Self - Service BI - Creation of a dashboard | Marc van der Heijden, WhereScap 'A year's worth of data integration in a week' - how to achieve results like these with data warehouse automation | Frank Hereygers, Cloudera Machine Learning and Data Science in the company |
Our 2018 speakers
Keynotes aus 2018

Dr. Stefan Cronjäger
Real-world AI: Artificial intelligence at a distance from media hype - use cases, trends and comparisons from practice?
But what do AI and machine learning mean in practice? What are the actual and current use cases beyond all those envisaged? What are the trends in AI? Are there differences between countries, and why? Questions which can be answered well with an extensive repertoire of national and international AI projects. Mr. Stefan Cronjäger provided an overview of use cases, technologies and methodologies from his daily work. Describing typical project chronologies, the speaker shared the highlights and setbacks which shaped his path as a data scientist. AI is multifaceted, develops very dynamically, and is relevant to almost all business areas even without the help of media hype.

Sascha Lobo
About machines and people. The radical nature of digitization – how an abundance of sensors, platforms and artificial intelligence are changing the world
Everyone senses it, hardly anyone talks about it – digitization has a flip side, where recurring, recognizable patterns first change society and then have a huge impact on the economy. The progress of technology is only one aspect, in addition to the change in the behaviour of many people and, above all, the dynamics of expectations. Hardly any development in the digital world is as relentless as customer expectations, this applying to B2B as well as B2C. Sascha Lobo explains the described patterns, the backgrounds and the relationships – and what we need to know about digitization in order to understand the world.